5 edition of The durable use of consumer products found in the catalog.
Includes bibliographical references (p. 137-142) and index.
|Statement||edited by Michel Kostecki.|
|Contributions||Kostecki, M. M.|
|LC Classifications||HF5415.155 .D87 1998|
|The Physical Object|
|Pagination||xix, 146 p. :|
|Number of Pages||146|
|LC Control Number||98014896|
Investors, business owners, and economists keep a close eye on expenditures and new orders for durables as a sign of sustainable economic growth. This is accomplished through extensive mass advertising, sales promotion devices such as coupons and point-of-purchase displays, and effective packaging. Consequently, marketers must establish a high level of brand awareness and recognition. Items like bricks could be considered perfectly durable goods because they should theoretically never wear out.
Almost without exception, price is not a principle factor affecting the sales of specialty goods. Because the need for services tends to be unpredictable, they are often contracted for a relatively long period of time. Durables, also known as durable goods or consumer durables, is a category of consumer goods that do not wear out quickly, and therefore do not have to be purchased frequently. In markets for speciality goods, sellers do not encourage comparisons between options.
Other examples of durable goods are automobiles, appliances, furniture, jewelry, consumer electronics and sporting goods. Specialty goods will be discussed in the next section. Consumer goods, on the other hand, have a larger pool of buyers. Speciality goods have higher profit margins and higher prices relative to convenience or shopping goods.
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Vending machines typically dispense convenience goods. Unsought The durable use of consumer products book An unsought good is one that is not actively sought out by a consumer, but is instead purchased due to fear, precaution, need, etc. In general, it is desirable for marketers to lift their product from the shopping to the specialty class and keep it there.
Bicycles, furniture, and cars are examples of durable goods. Durable information goods[ edit ] When discussing durable information goods, an example would be a book because this item would be able to The durable use of consumer products book a long time and many people could obtain the information.
Sellers of specialty goods need not be conveniently located, because buyers will seek them out, even if it involves considerable effort. The laundry detergent used in the washing machine is a non-durable good -- when the bottle is empty, the product is depleted and must be repurchased.
I Common examples of consumer durable goods are automobiles, furniture, household appliances, and mobile homes.
Accessed 28 Feb. The gasoline that powers it is a non-durable good, or consumable good In economicsa durable good or a hard good or consumer durable is a good that does not quickly wear out, or more specifically, one that yields utility over time rather than being completely consumed in one use.
A useful way to divide business products is into farm products and manufactured products, as they are marketed differently.
Milk is considered a nondurable good because it has a short shelf life and all of its economic value is consumed soon after production or purchase. The exchange for between high durability and marginal cost presents sellers with a tough question Just how durable should they make the product? Other examples of durable goods are automobiles, appliances, furniture, jewelry, consumer electronics and sporting goods.
Characteristics of industrial goods include: Rational buying power: The decision and drive to buy industrial goods is rational compared to consumer goods, which are primarily purchased because of an emotional need.
This software will have many useful years but will be depreciate in the future due to technology advances and companies will want higher technology to improve their efficiency.
Semi-manufactured goods are raw materials that have received some processing but require some more before they are useful to the purchaser. Learning Objectives Distinguish between the different types of business products Key Takeaways Key Points Business products are marketed differently than convenience, shopping and specialty products, due to their different nature as well as the different nature of the prospective buyers.
Convenience goods: These products are ready to be purchased.With intelligent solutions, DURABLE helps professionals succeed in today’s and tomorrow’s working world. DURABLE boasts almost years of expertise in professional presentation and organisation concepts.
Its products are used in many lines of work around the world. The general consumer products industry produces goods that the public wants or needs. It produces two types of goods: durable and nondurable. Durable goods have a long life span and hold up The durable use of consumer products book time; examples of durable goods are cars, electronics, tools, and washing machines.
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